PipWars

Overview: PipWars is a revolutionary trading app that integrates learning, practice, and competitions to enhance user skills. Designed for both novice and experienced traders, PipWars provides an engaging environment to develop trading expertise through competitions and educational content.

The startup approached us to establish its online presence, focusing on branding, a high-converting landing page, and a seamless UX/UI for the app.

Challenge

The Request: We were tasked with building a visually compelling and user-centric platform that could attract, engage, and convert users. The goal was to design a bold, modern app and landing page that clearly communicated PipWars’ unique value proposition and making trading education accessible while delivering the excitement of competitions.

Project Phases: Strategy and Planning: market research and competitor analysis to inform design decisions, Brand Identify: Create a strong, recognizable brand that reflects PipWars’ innovative approach, Custom UX/UI Design: Creation of a user flow that enhance engagement and simplify navigation and design of all app screens, Landing Page Develoment: High-converting design optimized to drive sign-ups and communicate PipWars’ benefits, App Prototype: Full mapping of user flows and prototype of screen transitions to ensure intuitive interactions.

We wanted to create an experience that was both visually striking and highly functional. Our goal was to make learning and competing in trading feel intuitive and exciting from the first interaction.

PAULO LEMOS
UX/UI Leader

Results

We successfully delivered a modern, immersive platform that redefines trading education. The landing page was optimized for conversions, effectively communicating PipWars’ value proposition and driving user sign-ups. The app’s UX/UI design ensures a seamless experience for users, enhancing engagement and making trading education both accessible and exciting.

Key Features: